︎
(2021-2025)
Case Studies
@CCSDetroit
Digital Project List
03) Play Hard Ball  

Physical Project List
11) Surrealist Cards 
13) Posters

Information
(About Artist)
The General Motors Research Laboratory
(Argonaut Building) New Center, Detroit

︎ Event Poster Rebrand

Step-by-Step Process
    • Research and Select an Event
    • Reframe the Idea
    • Develop a Visual Strategy

Project Brief

  • Objective: Choose an existing event that occurs yearly in the state of Michigan, and develop a concept to represent it. Discover new and interesting ways to signify the event festivites to present a new angle of marketing. Create: 1-3 posters that show the essence of event




︎ Role


Research & Data Analysis
Visual Design & Layout
Storytelling & Content Development
Brand Identity Creation

︎ Insight Gained

Brand Identity Development
Data & Analytics

︎ Initial Research





︎ Final Outputs