︎
(2021-2025)
Case Studies
@CCSDetroit
Digital Project List
03) Play Hard Ball  

Physical Project List
11) Surrealist Cards 
13) Posters

Information
(About Artist)
The General Motors Research Laboratory
(Argonaut Building) New Center, Detroit


Detroit City Landscape #PlayHardBall

Deliverables: 
  1. Instagram Image Carousel (6-10 slides.
  2. Motion Graphics (30s, 15s, 7s versions)
  3. Environmental Super Graphics (set of 3)

Project Brief

Objective: Develop a research-driven campaign for one of Detroit’s major sports teams, focusing on celebrating the power of play in sports. The campaign must represent the team’s brand identity while aligning with one of the assigned themes: Perspiration, Iteration, Inspiration, Motivation, or Collaboration. Deliverables should be conceptually unified and tailored to a target demographic of 12–24 years old.

︎ Role

Visual Design & Layout
Motion Graphics & Animation
Video Production & Editing
Conceptual Development
Project Management 

︎ Collaborators:

Rachel Wixson
William Darby
Nina Bommarito

︎ Insight Gained

Promotion of civic engagement without bias.
Multi-platform campaigns design
Consistent visual identity across media formats.
Develop skills in collaborative design
Ability to engage specific demographics
Technical and creative skills

︎ Final Deliverables 




︎ Social Media Reels




︎ Social Media Post




︎ Video Storyboard