︎ Detroit Hives UX/UI
- Step-by-Step Process
- Understanding the Organization
- User Research
- Analysis and Insights
- Prototyping
- Understanding the Organization
︎Project Brief
Objective: Learn the fundamentals of user research by focusing on the entire user journey to identify user motivations, channels, actions, pain points, and emotions. Gather insights through user interviews or surveys, analyze the data, and define key moments and digital opportunities. Final goal is to prototype a mobile experience that supports a local cause or non-profit.
︎ Role
User Researcher
Analyst
UX Designer/Prototyper
Storyteller
︎ Insight Gained
User-Centered Design
Research Techniques
Data-Driven Design
Prototyping Skills
Impactful Storytelling