︎ Detroit Hives UX/UI


  • Step-by-Step Process
    • Understanding the Organization
    • User Research
    • Analysis and Insights
    • Prototyping

︎Project Brief


Objective: Learn the fundamentals of user research by focusing on the entire user journey to identify user motivations, channels, actions, pain points, and emotions. Gather insights through user interviews or surveys, analyze the data, and define key moments and digital opportunities. Final goal is to prototype a mobile experience that supports a local cause or non-profit.


︎ Role


User Researcher
Analyst
UX Designer/Prototyper
Storyteller



︎ Insight Gained


User-Centered Design
Research Techniques
Data-Driven Design
Prototyping Skills
Impactful Storytelling

 

  

︎ User Persona’s / Pain Points





︎ Wireframes





︎ Final Output