︎
(2021-2025)
Case Studies
@CCSDetroit
Digital Project List
03) Play Hard Ball  

Physical Project List
11) Surrealist Cards 
13) Posters

Information
(About Artist)
The General Motors Research Laboratory
(Argonaut Building) New Center, Detroit


Past Vs. Future
Intro to Com I






Project Brief

Create two complementary posters that communicate a central concept or message. The posters should build on your previous sketches and explore how typography (created from your experiments with projected light or scanned images) can convey your message. The two posters should relate to each other in a way that creates a visual dialogue, presenting contrasting or connected ideas.

Objectives:
  • Choose a conceptual approach, such as:
    • Connotative vs. Denotative
    • Past vs. Present
    • Pro Argument vs. Con Argument
    • Male Perspective vs. Female Perspective
    • Fact vs. Myth
  • Decide on the format:
    • Printed posters (B/W, 300dpi, 24"x36")
    • Motion posters (B/W, 72dpi, 1080px x 1920px)
  • Consider how the posters will be viewed:
    • Simultaneously (printed poster series)
    • Sequentially (motion posters with a story format)
  • Refine your communication goal. Summarize it in one or two sentences, clearly stating what you want to convey and what you want the audience to take away.

Language Generation:
Develop the language that will complement the visual elements of your posters:
  • Generate text from different sources such as poems, quotes, news articles, or personal reflections.
  • Experiment with different types of text:
    • Idioms
    • Inner Monologue
    • Quotes
    • Dialogue between two perspectives
    • Formal vs. Informal language
    • Alliteration, Puns, or Onomatopoeia
  • Consider how language and visual elements complement each other across the two posters.

Submit:
Your concept, ideas, and sketches via Canvas by the end of the day. Make sure your sketches are formatted appropriately for your choice (printed or motion). Include your communication goal, essence words, and the text ideas you’ve generated.

Role

Your role in this project is to:
  • Refine your visual concept based on sketches and experiments from previous work.
  • Develop complementary posters that interact with one another, either in print or motion format.
  • Choose a clear communication goal, write it in one or two sentences, and ensure your posters convey that message.
  • Generate and experiment with language to create contrast or complementarity between the two posters.
  • Submit your final ideas, including visual and textual elements, through Canvas by the end of the day.

Insight Gained

By the end of this project, you will:
  • Learn how to create visual narratives through poster design, using complementary or contrasting ideas.
  • Refine your ability to combine visual and verbal elements, exploring how language and images can work together to communicate complex ideas.
  • Develop an understanding of design in a dual format, whether working with print or motion.
  • Gain skills in typographic experimentation, using custom-created type to enhance your communication.