︎ Henry Ford’s Persona Cards

︎Project Brief

Objective: Create a system of 12 two-sided cards that represent a real or non-fictional figure. This individual can be either contemporary or historical, alive or deceased, but must be well-known for peer and faculty critiques. The purpose is to explore design systems while expanding visual and conceptual vocabulary using a historical method rooted in Surrealism.

Researching and selecting a well-known figure (either a hero or a villain) from history or contemporary culture.
Utilizing Surrealist methods of analogy and randomness to create visually compelling representations of this figure across a series of 12 cards.
Creating a visual communication system that remains consistent across all cards, managing the interplay between visual and verbal content.
Presenting your position on the figure (hero or villain) and providing context to help peers understand your choices.

Gain experience in creating visual systems that connect various forms of communication within a unified design approach.
Learn how to balance randomness and structure using Surrealist techniques to encourage creative risk-taking and exploration.
Deepen your ability to research and analyze contemporary or historical figures, translating abstract ideas about their persona into visual language.
Develop an understanding of how to manage design systems professionally, ensuring that all components—whether physical or digital—align cohesively across multiple platforms.