︎
(2021-2025)
Case Studies
@CCSDetroit
Digital Project List

Physical Project List

Information
(About Artist)
The General Motors Research Laboratory
(Argonaut Building) New Center, Detroit

︎ iMBranded Internship

Step-by-Step Process
    • Research and Select a Topic
    • Reframe the Idea
    • Develop a Visual Strategy
    • Presentation and Application



Project Brief

Objective: Reframe and rebrand a contemporary American idea, person, institution, or value by developing a new brand identity and strategy that addresses the intangible aspects (ethos, promise, myths, etc.) and the tangible elements (visuals, type, color, etc.). The goal is to refresh, reboot, or reshape the chosen subject in a way that offers a more accurate or progressive representation of its essence.


Laws of Graphic Design Typography + Layout
The first half of an extensive study of the rules of Graphic design. After creating many outlines of shades of shapes and text, students were tasked with the manner of picking the top 6 favorite layouts to expand on further for color studies. Balancing shades of dark and light was the trick to figuring out the heirarchy of each indivdual piece.